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| MAGAZINES:
In today's world of instant communications: electronic newsletters, Web
pages, e-mail promotions and the like, it is still worth noting that more
magazine pages are read than all the rest combined. Magazines are convenient
to read anywhere and are easily illustrated in the most beautiful fashions.
While BPC publishes newsletters, Web site content and books, magazines continue to be the most useful communication device for the majority of our clients. They are handsome and cost effective. A 24 to 32 page magazine allows a company to control and deliver its message with great precision, and in an attractive format. Magazines are also easy to "version" using the latest printing technologies. Often we will produce eight different versions for a client's database. In one case we produced forty different versions of every issue. One version for the young, one version for senior citizens, and versions for every demographic segment in between. A magazine can be the ultimate target marketing tool. |
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About BPC | Credentials | Contact Us |
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A magazine often becomes the centerpiece of a relationship marketing
program. It is the glue that holds an affinity group together. The communication
vehicle that tells your customers and association members what benefits
your company or organization is providing.